The production master should preserve detail, while the storefront output should be sized and compressed for its real display context. Treating one file as both archive and web delivery compromises one of those goals.
Retouching, colour and product accuracy should be approved on a sufficiently detailed master. Web optimisation happens after approval so compression artifacts are not mistaken for production defects.
A profile defines dimensions, crop, colour space, format, compression and filename. Teams can update the web profile without reopening the retouching decision.
Visual quality depends on responsive rendering, theme layout and device density. Review representative collection and product pages, not only the downloaded file.
Usually the archival master should preserve more editing flexibility; WebP can be a storefront output.
Not always. Collection tiles, product pages and social placements may need distinct aspect ratios.
File weight matters, but correct responsive delivery and loading behaviour also affect performance.
Rupato keeps uploads, specifications, tasks, review and delivery attached to the same production record.
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