Illustrative ecommerce production image for Visual feedback that gets a correction right first time
Specialist production · Independent quality control
Reading time8 minute guide
Written forCustomer reviewers, art directors and QC teams
FormatOperating guide and checklist
Updated20 August 2026
01

Point to the exact area

Mark the local edge, texture, colour or crop issue rather than writing a general note against the whole image.

02

Name the defect category

Use consistent labels such as edge, cleanup, colour, shape, alignment, shadow, missing detail or output format. This helps production and reporting.

03

Refer back to the approved brief

A correction brings work back to the agreed specification. A new creative direction should be recorded as a scope change, not hidden in a rejection.

04

Close the learning loop

When the correction is approved, update the reusable specification only if the new rule should apply to future batches.

PRACTICAL ANSWERS

Questions teams ask before production.

01Is ‘make it cleaner’ enough?

No. Identify the element and the visible defect.

02Should a new creative direction be a rejection?

No. Treat it as a brief change and confirm any cost or timeline impact.

03Can feedback be grouped?

Yes when the same verified defect affects a defined set of files.

ONE ORDER OR A COMPLETE CATALOGUE

Make the brief clear before the first file moves.

Rupato keeps uploads, specifications, tasks, review and delivery attached to the same production record.

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