SHOPIFY · CHANNEL PLAYBOOK

Build Shopify outputs without sacrificing the product master.

Use a controlled workflow to PDP galleries, collections, themes and connected sales channels. This playbook separates product truth from channel formatting and keeps consistent aspect ratio, strong product detail and efficient web delivery, identifiers and approval visible.

Start a production order Read support guidance
Illustrative product imagery prepared for Shopify
Specialist production · Independent quality control
ChannelShopify
Required assetsPDP hero, Gallery alternates, Collection crop, Zoom master, Variant media
Priorityconsistent aspect ratio, strong product detail and efficient web delivery
Deliveryapproved masters and theme-ready derivatives prepared for an authorised store
01

Assets to prepare before production

A usable channel brief identifies pdp hero, gallery alternates, collection crop, zoom master, variant media. Approve colour, edge quality, scale and included components on the product master first; channel derivatives should not become the only files the brand owns.

02

Start from the storefront layout

The product grid and PDP may use different crops. Capture or edit from an approved master so the theme does not make an unintended crop the only available asset.

03

Balance zoom quality and page weight

Keep a detailed source master, then deliver web derivatives sized and compressed for the theme. Do not repeatedly compress an already reduced file.

04

Map media to variants

Colour and style media should use variant IDs or SKUs that the store can import predictably.

05

Bulk output, review and delivery

A saved channel profile can generate repeatable variants while SKUs, handles and item identifiers remain linked to the source order. approved masters and theme-ready derivatives prepared for an authorised store. Direct publishing stays labelled setup required until the company owner authorises and tests the real seller account.

PRACTICAL ANSWERS

Questions teams ask before production.

01What size should Shopify images be?

It depends on the active theme and zoom behaviour; test the real storefront rather than relying on one universal size.

02Can Rupato deliver WebP?

Yes, alongside a retained high-quality master when required.

03Can approved files publish to the store?

Only after the store owner authorises and tests the connection.

ONE ORDER OR A COMPLETE CATALOGUE

Make the brief clear before the first file moves.

Rupato keeps uploads, specifications, tasks, review and delivery attached to the same production record.

Start an order